'Amish Tripathi\r'

'The three books collectively comprise the shivah Trilogy. THE IMMORTALS OF MEHULA was a surprise bestseller, breaking into the top seller charts within a week of its launch. The Shiva Trilogy has start the fastest selling book series in the history of Indian publishing, with 1. 7 million copies in print and over Rs 40 crores in cut-rate sales. Forbes, India has class-conscious him 85 in the 2012 Celebrity 100 magnetic inclination. onwards being an author is journey was very different.\r\nAmish tripathi had consummate is MBA from IIM-Calcutta. He worked for 14 years in the monetary services industry, in companies such as quantity Chartered, DBS Bank and IDBI Federal Life Insurance, forwards kickoff his writing c areer. He never wanted to be a writer which is very hard to believe. The Banker cancelled author of popular Shiva trilogy recently win a millon dollar for her books. The Immortals of Meluha and The Secret of the Nagas, the prototypic twain novels by Tripathi, hav e been commercial successes.\r\nAmishs books have interchange a million copies in the span of twain years with a gross retail sale of Rs 22 crores. The third installment, titled The Oath of the Vayuputras, was released on 27 February 2013. With The Oath of Vayuputras selling more than 400,000 copies in time before its release, the trilogy has move a success. The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 1. 7 million copies in print and over Rs 40 crores in sales.\r\nIn the Indian market where large sales volumes of books are rare, Tripathis books have been enormously undefeated. Tripathis marketing skills and strategies have been astray credited for the success of his novels. Tripathi himself says: â€Å"It’s a delusion to think that a good book sells itself. I can offend you a long list of books that I think should have been bestsellers only when cryptograph’s heard of them. My management background on with marketing experience helped me devise effective strategies for promoting my book.\r\nWeeks before The Immortals of Meluha hit the bookshops, Tripathi printed sample copies of the first chapter and persuaded bookshops and chains to give them away free to anyone who approached the cash counter, creating a buzz. It was an incomparable move and gave the book very high visibility considering that at that time, Tripathi was an unknown author. He also make presentations to big retail chains, visited smaller retailers, met local distributors and regularly sent email updates to various stakeholders.\r\nTripathi targeted social media websites for promoting his intromission novel, and made a trailer film with a background score reportedly by Taufiq Qureshi and uploaded it on YouTube. For promotion of his second book, Tripathi created video trailers and screened them at multiplexes. These trailers were of corresponding quality as movie trailers, complete with opthalmic effects. The y were released with the Shahrukh Khan starrer Ra. One. Tripathi believed that this would â€Å"work as the audience that visits theatres is the selfsame(prenominal) that reads my books.\r\nThree other trailers were released on YouTube. In 2013, a music record album called Vayuputras, an original soundtrack based on The Oath of the Vayuputras, the final book of the Shiva Trilogy, was released. The album had songs by artists like Sonu Nigam, Taufiq Qureshi, Palash Sen, Bickram Ghosh amongst others working on this. This was the first time ever that an original soundtrack has been made for a book series. It was not just his writing skills but the marketing skills & techniques which made him a successful person.\r\n'