Management report Essay Example | Topics and Well Written Essays - 2750 words

Management report - Essay Example Macdonald’s corporation is recognised as one of the most popular fast food organization, operating successfully in more than 111countires and 24000 restaurants in the entire globe. It offers varied types of dishes with ingredients such as chicken, fish, eggs, sausage, French fries, salads and many others1. Due to which, it is highly preferred by the individual of all castes, culture, race and creed thereby making it leading brand in the segment of fast foods. As a result it comprises of almost 50 percent of the market share in this segment among other competitors. Keeping this fact in mind, numerous individual owners are trying to open the franchise of McDonald’s that proved effective for the organization in enhancing its number of outlets and stores. Due to which, its ranking and revenue has increased to $ 350, 000. In order to retain the sustainable competitive position of the organization or brand within the minds of the customers, the employees or owners of Macdonald’s desired to offer high-quality of food products at a lowest possible time. This is because; the aim of the brand of Macdonald’s is to offer fast, friendly and perfect services to its target customers in the entire globe. This might help the organization in enhancement of the brand image and reliability of the brand thereby amplifying the rate of satisfaction of the customers as well. Not only this, such a strategy is used by the organization in order to increase its range of customers and reduce its business threats to a significant extent2. However, in order to fulfil such a dream, all the franchise owners in the entire globe desired to offer more concentration over three basic factors namely speed, affordability and standardization. Among them, speed is recognised as the vital factor of the operational strategy of Macdonald’s in order to offer the ordered dish to the customer in lowest possible time. However, in order to do so, the management desires to offer