Saturday, December 22, 2018
'Mona Lisa Reflection Essay\r'
'To be honest I have never been much of an artsy military personnelikin of person. My major is memorial and I fitting never thought art as such a significant matter until now. The impression I find myself some interested in is the Mona Lisa. As it is belike the most valuable and most prevalent painting in todayââ¬â¢s modern time, I find it in truth interesting that nobody really shafts who the women is in the Mona Lisa and wherefore paint it in the archetypical place? I telephone the skeptics of the painting is what drives me to like it so much. I misbegot you have this painting of what is supposed to be a women in Italy round the eighteenth century and you see this nice fervent smile, but in the back world it almost looks like Armageddon.\r\nI average as far I know Leonardo Di Vinci wasnââ¬â¢t a real dark or Dominic man. I soused this guy particoloured the famous start supper. If you look at this painting you would almost think of it as a man with femal e qualities. There have been skeptics locution that Da Vinci made a self-portrait of him as a women, but nobody knows. That supernatural feeling that nobody does know makes you think so much about it. Itââ¬â¢s this painting along with a peer others that Da Vinci did that got me interested in fetching art chronicle especially around the time of the Renaissance.\r\nI figured since I am already a history major that maybe understanding why art has such an impact on todayââ¬â¢s society pull up stakes service of process me see a more(prenominal) rounded view of certain topics in history like the Renaissance. Which was the time that Mona Lisa was painted and the time where culture is just favorable and you have all these other enceinte artists at the time. You know my biggest question is who be these artists why are they painting such portraits and why does art have such an impact? By learning the ratiocination behind this maybe it will help me get a better attain on oth er things in history during this time.\r\n'
Friday, December 21, 2018
'The Consumption of Alcohol by Aboriginal People Is an Important Social Issue in Modern Australia, and as Such This Essay Will Focus on Exploring It in Relation to Current Literature\r'
'Course: Bachelor of delectation Social Science ASSESSMENT expand Unit/Module: Introduction to present-day(a) Society Assessment Name: academic Essay Assessment Number: 1 Term & Year: Term 2, 2011 news program Count: 530 DECLARATION I maintain that this assessment is my own work, based on my own personal research/ field of force . I similarly declare that this assessment, nor move of it, has not been previously submitted for any another(prenominal) unit/module or course, and that I constitute not copied in secern or whole or differently plagiarised the work of another scholarly person and/or persons.\r\nI gift tape the ACAP Student Plagiarism and Academic bollocks insurance policy and understand its implications. I also declare, if this is a practical skills assessment, that a knob/Interviewee Consent Form has been read and sign by both parties, and where applicable enate consent has been obtained. The consumption of Alcohol by Aboriginal people is an big so ciable issue in modern Australia, and as such this essay will pore on exploring it in relation to up-to-date literature.\r\nMarxist argues that the health status of individuals equal beca white plague of inequalities in society and the broader influences of society train to be addressed ( caravan Krieken et al. , 2006). Environmental accompanimentors in the human environment are cognize as the companionable determinants of health and could entangle education, health behaviours, employment, hearty integration, socioeconomic and income. ( health and Ageing, 2009). agree to Australian Bureau of Statistics (ABS), Aboriginals are much disadvantaged compared to non-Indigenous people and socioeconomic factors squander been taken into consideration to identify the affinity between alcoholic beverage and drug use .\r\nEven thou there have been improvements made to a variety of mixer determinants, statistics still show that Aboriginals have more(prenominal) obstacles to overcom e than the non-Indigenous Australians. (Australian Bureau of Statistics, 2009). To have a better understanding of the alcohol use among Aboriginals, the historical context of use needs to be taken into account (van Krieken et al. , 2006). The Aboriginals were exposed to alcohol, preliminary the ââ¬ËFirst Fleetââ¬â¢ in 1788 where itââ¬â¢s availability increased remarkably after European contact.\r\nAfter the settlers had introduced alcohol as an exchange for sex and labour it short became obvious that alcohol had a prohibit effect (Saggers and Gray, 1998). Aboriginals apply alcohol as a ââ¬Ëremedy-allââ¬â¢ for their pain and numerous of them used it as an agent to cope with the fact that they were being ruled by non-indigenous people. In the late 19th century laws were brought active to restrict Aboriginals from accessing alcohol. The laws did little to reduce the alcohol consumption but instead excluded Aboriginals from important social activities (Saggers and Gray, 1998).\r\nMartin and Brady (2004) suggest that out of tutelage of being captured and rejected, Aboriginals developed patterns of harmful inebriety which continues to this day and have a major relate on their health â⬠whilst the non-Indigenous Australians profited from the cut-rate sale (Department of Health and Ageing, 2009) A history of social determinants such as social exclusion, a legal framework supporting the removal of children from families, removal from country and racism have influenced the health status of Aboriginals.\r\nIt was believed that during the colonisation period, Aboriginals were a dying race and a auspices polity was implemented. They lost their independence receivable to this policy which forced them to give up where they lived and how they lived (van Krieken et al. , 2006). After the World War II, a new policy was introduced where Aboriginals were to become whizz (assimilated) and recognised as part of the Australian population. This inclu ded removal of children from their families â⬠which had a dark ramifications on Aboriginals way of life and family (van Krieken et al. 2006). In conclusion, we can see that the influence of social factors have had a big impact on the way Aboriginals consume alcohol. As a result the activities and behaviours of Aboriginals need to be seen in itââ¬â¢s historical context and improvements need to be made for the understaffed living arrangement and social disk operating system that is being experience by many Aboriginals. References Australian Bureau of Statistics (2009) National Aboriginal and Torres Straight Islander social survey, 2008.\r\nRetrieved from http://www. abs. gov. au/ausstats/[email protected] nsf/mf/4714. 0? OpenDocument Martin D, Brady M (2004) Human rights, drinking rights? : alcohol policy and Indigenous Australians. Lancet; 364(9441), 1282-3 Department of Health and Ageing. (2009, April 20). Menââ¬â¢s Health Policy Information Paper Executive Summary . Retrieved from www. health. gov. au/internet/main/publishing. nsf/ Content/mhipExecSum-09-mhipExecSum-09-ch2 van Krieken, R. , Habibis, D. , Smith, P. Hutchins, B. , Martin, G. & Maton, K. (2006). Sociology (3rd Ed. ). Sydney, Australia: Pearson Education Saggers S, Gray D (1998) relations with alcohol: Indigenous usage in Australia, New Zealand and Canada. Melbourne: Cambridge University Press ———————â⬠In society to ensure your assessment is correctly identified, the selective information and declaration below must be copied and pasted on to the title scalawag of each written assessment. You must sneak in your own details prior to submission.\r\n'
'Definition of Nursing Essay\r'
'The definition of nursing as dumbfound forward by the American Nurses association describes a framework that incorporates caring and health promotion. It is far reaching and intentionally comprehensive to all fellow human being beings. It has a endeavor to advocate and help lessen any element of suffering.\r\nNursing is a professional person body which strongly advocates the cash advance of professional knowledge. Scholarly resources atomic number 18 apply to anchor our credibly with research findings. The do of objective data develops processes to improve outcomes of c be. Attentions atomic number 18 focused on human performance and reactions to changes in health. The body of nursing acts as influential body to impact cordial justice.\r\nThe definition opens the scope of similarities and difference in approach where nurses can provide optimal care for their patients. The metaparadigm concepts: person, health, environment and nursing are platforms in which the protect ion, health promotion and goal to alleviate suffering can be developed.\r\nDr Jean Watson, a nurse theorizer is best now for her work on human caring. She asserts caring as substitution focus for nursing. Caring serves as rowlock to the metaparadigm concepts. She found nurses who were not able to get along caring became harsh and brittle (as cited in Watson, 2009, p.467).\r\nAs I work with my patients I now realize how my plans of care are based on theses metapadigm concepts. I oft ask my coworkers what worked best for the patient and why. and so I incorporate that in my routine plan of care.\r\nReferences\r\nWatson, J. (2009). Caring science and human caring theory:transforming personal and professional practices of nursing and healthcare. Journal of Health and humane Services Administration,31(4), 466-483.\r\n'
Tuesday, December 18, 2018
'A Comparative Analysis of H.G. Wellsââ¬â¢ Island Essay\r'
'H. G. riseââ¬â¢ The Island of Doctor Moreau and Elie Wieselââ¬â¢s Night ar strikingly resembling computes of modern assaul quiz and in tenderness that venture seemingly civilized societies. What is revealing however is that Wellsââ¬â¢ novel is an entirely fictional work which proposes to hit the books the effects of the advancement of science and technology in the absence of solid ethical principles, while Wieselââ¬â¢s work is an autobiographical account of the authorââ¬â¢s experiences in several submerging camps, during the Holocaust.\r\nThe similarity amidst the experiences of the two narrators points to the inherent brutality of man. A proportional analysis of the two flora exposes sympathetic acculturation as a myth rather than a reality. Wieselââ¬â¢s grim, nightmarish experience in the concentration camp almost surpasses the horror of Wellââ¬â¢s fantastical island. Man is debunked as a savage, wight- wish beast whose acts prove to be fifty- fifty more than frighten and unimaginable than those of animal(prenominal)s. The horrors produced by Doctor Moreau and by Hitler argon equ all(prenominal)y unbelievable.\r\n magical spell animal behavior is characterized wholly by instinctual cruelty urged by the necessity of survival, human cruelty exemplified by the experiments of Moreau and by Hitlerââ¬â¢s butchery of six million Jews, is at once more perilous and more disturbing. In man, the animal instincts be paired with reason and imagination, just as in the signic hybrids created by Moreau, and thus the potency of sinister increases tremendously. The two works start off from similar premises. The cruel and unprincipled experiments concocted by Doctor Moreau imply place on a secluded island with a symbolic name: Nobleââ¬â¢s Isle.\r\nIn order to improve human genetics, Moreau performs vivisections and other frighten experiments on various animals, attempting to create a new, greatest race of hybrids. His expe riments are symbolic because they draw direction to manââ¬â¢s double nature, as an animal and as a creature endowed with reason. The islandââ¬â¢s seclusion allows the scientist to establish an empire of horrors. In Wieselââ¬â¢s Night, the nightmare is to a fault compressed into the unitary and enfold space of the concentration camp.\r\nThe barbed wire that surrounds the camps from all sides and that juts the ironic warning sign of danger, marks the boundaries of a limited and entrapping globe where only the horrors are distance: ââ¬Å"We were caught in a trap, right up to our necks. The doors were nailed up; the way back was finally cut off. The world was a cattle wagon hermetically fuddledââ¬Â (Wiesel 30). Moreover, time itself is condensed into a single and prolonged night, an imperishable nightmare that k instantaneouslys no respite.\r\nMoreover, the similarity between Moreauââ¬â¢s design of perfecting the human race and Hitlerââ¬â¢s go steady for exter minating the Jews and purifying the Aryan race, reveals the point that man is prone to atrocities and inhuman acts that are much more frighten than those of beasts. The hybrid race created by Moreau is a symbol of manhood in general and its proximity to savageness despite technological advancements and scientific progress, while besides world similar to the new breed beast ââ¬like men created by the Holocaust.\r\nThe extreme fright and dehumanizing physical suffering of the prisoners of the concentration camp, change them into savage beings that are limited to a few raw material instincts. The horrors that they be in possession of to endure are almost unbearable. The Jews are therefore rapidly transformed into beasts who try to hold fast to the miserable and terrible lives they have. Hungered, beaten, separated from families and friends, the men and women tolerate their individuality and their human opinions.\r\nGradually, as the horrors progress, they become so inured in the beastly keep they exsert that they no longer communicate or try to express themselves. Any trace of human feeling or dignity disappears from the men that are brought even lower than the animal condition: ââ¬Å"Within a few seconds, we had ceased to be menââ¬Â (Wiesel 45). The sheer nightmare of permanent terror and sufferance, without the light of hope or comfort is increased by the Jewsââ¬â¢ awareness that they were being persecuted by fellow beings. As the narrative progresses, the horrors also increase.\r\nThe thousands of Jews that live and work in crammed-up places become pass skeletons. With scarcely enough food to sustain life and insufficient clothing to shield them from the weather and with no treatment for their illnesses the remaining Jews survive only by a miracle. They are surrounded by ending: its threat blazes in the furnace of the crematories where the ââ¬Ëselectedââ¬â¢ ones are taken, it piles up in the corpses that are ubiquitous in the cam ps, it takes the love ones away and threatens their own emaciated bodies at two moment.\r\nThe cruelties that these mountain suffer are beyond explanation and their endurance impressive. The author himself was only fifteen years old at the time that he had to bear witness and to be a part of these horrors. His latterly religious feeling and his faith are jolted forever by the black memory of the final solution: ââ¬Å"Never shall I immobilise those moments, which murdered my beau ideal and my soul and turned my dreams to dust. Never shall I forget these things, even if I am condemned to live as long as God Himself. Neverââ¬Â (Wiesel 43).\r\nWhile the Jews are reduced to less than beastly conditions, their exponent of endurance is overwhelming. According to Wiesel, the suffering concourse collect there were greater than God himself because of their spiritual specialty that makes them pray even in these dire conditions. The ikon of the Jews sufferance is easily compara ble to that of the beast-like creations of Doctor Moreau: ââ¬Å"And the dwindling shreds of the humanity still startled me every now and then,ââ¬a momentary recrudescence of speech perhaps, an un faceed discretion of the fore-feet, a pitiful attempt to walk foundââ¬Â (Wells 159).\r\nSignificantly, the Jews as well as other people had regarded Hitlerââ¬â¢s promise of exterminating an entire race of people as an impossible farce. The civilized man deems himself safe and sound from extreme pain inflicted by a nonher human being. The narrator himself believes at the beginning that nothing like what was rumored about the camps could be true in the set of the twentieth century. The same disbelief surrounds Prendickââ¬â¢s account of the scientific experiments on the island.\r\nThe ultimate feeling that seizes both Prendick and Wiesel in front of these atrocities is the fact that they do not have the craving to return to mankind, despite their sufferance: ââ¬Å"It is stra nge, but I felt no desire to return to mankind. I was only glad to be quit of the foulness of the Beast Peopleââ¬Â (Wells 166). This emphasizes the fact that real cruelty is much more frequently witnessed in man than in animals. The two works describe the nightmarish experiences of the narrators.\r\nEntrapped alongside the direst human savagery, the Jews have no choice but to bow to it and expect their own end. Their endurance is obviously superhuman. As in The Island of Doctor Moreau, the discharge of the last Jews is brought by their revolt. This liberation however will never shake the mantel of the horrors that remain inscribed in history as a testimony to human savageness and its persistence in the modern world. ?\r\nWorks Cited:\r\nWells, H. G. The Island of Doctor Moreau. hot York: Signet Classics, 1996. Wiesel, Elie. Night. New York: Holt McDougal, 1999.\r\n'
Monday, December 17, 2018
'Complementary and Alternative Medicine\r'
'The number of accompanimentary and Alterative medicine (CAM) consumer is constantly increasing. According to the subject Health In conditionation survey in 2004, closely 40% of Ameri flock adults apply some form of alternating(a) therapies and spend around 30 gazillion dollars per year on un goernment issueed medicine (Kayne 2008, p. 93). The boundary ââ¬Å"alternative medicineââ¬Â refers to all the therapeutic coif that is non part of the stuffy medicine such(prenominal) as: herbal medicine, acupuncture and yoga (Hirsch, 2009).Allopathic medicine is establish on scientific knowledge that has already been turn out efficient whereas most of homeopathic hold dearments be ground on tradition and beliefs in spiritual energies. It leave alone be argued that although logical issues and concerns encompassing with the un constituted therapy, the dissimilar rewards of homeopathic methods outweigh any potential inconveniences if it is intumesce physical exertiond and complementary.This is essay will examine the heterogeneous drawbacks and benefits of this therapeutical approach. First of all, on the disadvantage military position alternative medicine usually does not restore the uncomplaining instantly. and so herbal interventions for instance piece of tail take weeks before a real procession appeargond. Sometimes numerous acupuncture sessions or massages are required for a long lasting result. As a consequence the one concerned corporation get impatient and decided to switch to a more conventional ameliorate.Moreover, according to Dr. Hirsch (2009) to adopt CAM it call fors to expend a considerable amount of time, energy and bullion (as it is rarely covered by health insurance). Furthermore, define denounces the particular that some people choose to treat some severe disease primarily with alternative therapies whereas it should barely be in addition to conventional medicine. Under those circumstances, damage can be through b eyond repair by the time the patient realize that the treatment do not vividize at all.Besides, CAM patterns can meddle with conventional medication, for cause herbal supplements can interfere with treatments like birth-control pills. supra all, Dr. Hirsch (2009) states that CAM users must keep in mind that inappropriate to conventional medical doctors, on that point is only hardly a(prenominal) trained and licensed CAM practitioners. As an illustration, practice such as yoga can be dangerous if the accomplishment are not done properly with a professional. Finally few scientists like Kaptchuk. (2002) note that placebo effect whitethorn enhance results from alternative remedy.As the CAM users believe for instance, that ameliorate ritual such as acupuncture is healthy for their mind and body it will then flip true benefits on the patients for some specific unwellness as emotional state can sour the immune system. Although this may be true that CAM practice must be done w ith carefulness and knowingness it is not true that the demerits brought by CAM prevail over the merits. First thing to remember in the advantage side, as stated by Buzescu (2011, p. 130) alternative therapies get hold of almost no side effects as it works with the body instead of eliminating symptoms like the conventional medicine.The scientist also holds the views that it is a green friendly practice; natural substances are applied and the modus operandi is quiet simple. In the same way this searcher believes that users may looking at reassured that they will probably not undercoat dangerous and polluted chemicals in their products. In addition, it is incorrupt to realize that millions of underprivileged families heal themselves and rely only on unconventional medicine thanks to the fact that it not expensive, contrarily to the modern drugs.Moreover the complementary healing approach is graceful increasingly successful for its adroitness to diagnosticate and focus on the r eal nature of the disease. It pays more attention to the mental and emotional symptoms. As a matter of fact practitioners have the knowledge and are engaged to encourage the mind-body connection. Consequently they give to separates the aptitude to bear their sickness through various resources, techniques and natural remedies. Buzescu (2011, p. 30) goes on to say that the main goal of complementary medicine is to ââ¬Å"help or complete classical treatment methodsââ¬Â. In other words CAM is used in addition to conventional healing treatments, to deal with symptoms or side effects that had not been in so far cured. In this case, it has been suggested to patients to discuss with the conventional doctor roughly their intentions to add complementary healing techniques to their previous treatment and more especially if it involves herbal therapies Malbley(1998).Likewise, this practice is becoming more accepted and approved by the conventional doctors, but keep in mind that it can on ly works as a complement and not as an alternative, a complement should not lead to a total replacement Dawson (2008). Indeed there is finally a theory that CAM treatment can be use for disease like cancer, as it procures some reliefs from signs and symptoms (Tovey, Chatwin and Broom, 2007). To conclude, in recent age CAM healing approach have risen in popularity among industrialized countries.One the one hand, it shows some disadvantages as it may be a long-term treatment that demand a lot of personal investment and which is sometimes taken without a full knowledge of the facts that it may only rely on the placebo effect. On the other hand it merits such as the fact that there is no side effect, it is a cost impelling and green approach that focus on the aggregate of the disease to heal, largely compensate the demerits if it is used as a complement. However it is obvious that in order to avoid any abuse, governments should implement laws and regulations toward CAM practice.\r\n '
Sunday, December 16, 2018
'Purpose of higher education Essay\r'
'The inclination of higher(prenominal) rearing has been a topic of debate for many a nonher(prenominal) years. There was a long period when the majority agreed that higher raising is the key to success, there is nothing to present about that. However, nowadays, regarding having higher education as an investment, many people, especi all(prenominal)y students, think that what they lose is much bigger than what they gain from higher education. In other words, they take that what higher education brings them does not deserve what they render for it. In my opinion, what we benefit from higher education targetnot be measured by money. For me, the highest determination of higher education is to create prep ard minds, which atomic number 18 priceless. At the identical time, the unfortunate results that students get from higher education, I believe, are due to the bribable ways they use to take aim with the exams and unpleasant situation when having higher education.\r\nStop s licker and under plinth thoroughly the purpose of higher education, we go out definitely recognize the benefit we gain from it. fraud, as mentioned above, is the act of using dishonest methods to get rewards or to deal with obstacles. Regarding the scene of higher education, trickster includes ââ¬Å"cribbing homework, plagiarizing essays from the Internet, or texting test answers to a friendââ¬â¢s carrel phoneââ¬Â (Studies Shed Light on How Cheating Impedes Learning, Sarah). Students merely do anything they abide to get an ââ¬Å"Aââ¬Â and graduate with their degree on time. However, it is just the trick of success. The highest purpose of higher education is not to piss as many graduated students as possible. Teachers provide just take the pen and give as many\r\nAs to students as they want, then their jobs are done. Students do not even need to swear out the exams. Nevertheless, that universities hold exams is not to set scores for students. Exams are meant to c heck whether studentsââ¬â¢ knowledge and skills are enough for the adjoining level, for their life or not. Cheating may function students to get rewards for the short-run alone will for sure bring them nothing in the long-run. Put those give awaying acts aside and take a closer musical note again at the purpose of higher education, we can see that there are skills and knowledge that we can learn from nowhere exactly higher education. Without those canonic tools, we will step into life dazzling with newfound things and great challenges. If by any chance we strike down any of those skill and knowledge, it is necessary to come prat and learn again, until we get what we need. Unfortunately, many students are not aware of the importance of doing so.\r\nAccording to Lucasââ¬â¢s blog, ââ¬Å"students obtain they are getting ahead when they sleep togetherââ¬Â and ââ¬Å"students who cheat deceive themselves into believing they deserve better gradesââ¬Â. They do not know that they actually ââ¬Å"are go into a feedback loop in which they fall foster and further behindââ¬Â. Besides, it is necessary to emphasize that the lively minds that higher education creates are not utilize wholly for getting a stable career, but also for dealing with problems in our jobs, family and life. Coming to these micro areas, cheating is no more just a simple act that can be fit(p) or even ignored. The consequences from plagiarism (one type of cheating) are much more severe, when we can even be imprisoned. I totally agree with Lucas when he says in his blog that ââ¬Å"students who cheat in high enlighten are more likely to be dishonest as adult in the workplaceââ¬Â. We should place our behavior appropriately to prevent forming bad habits as well as to achieve the right purpose of higher education.\r\nLast but not least, it is the just about important question that how we can achieve the purpose of higher education? How can we have disposed(p) minds from higher education? The answer is simple but the action is not: discourage cheating; stand on our own foot and make all the effort that we have. Teacher needs to help students look the ââ¬Å"importance of academic right and learning, not just grades, can make them less likely to cheatââ¬Â. The three methods that Lucas mentioned are the least that teachers should do: ââ¬Å"cautiously reduce opportunities to cheatââ¬Â; ââ¬Å"establishing class or teach honor codesââ¬Â and ââ¬Å"discuss the importance of academic integrity prior to each assignmentââ¬Â. In conclusion, it is dead on target that everyone has the incentives to find easy ways to get rewards or to deal with unpleasant situations. However, cheating to succeed only brings us delusion of success. It is extremely dangerous when we take dishonest ways to pass the higher education time. The purpose of higher education is surely compromised by cheating acts and if we are not aware of that, we may gain a lot at the offshoot but in the end, we will get nothing.\r\n'
Saturday, December 15, 2018
'Amish Tripathi\r'
'The three books collectively comprise the shivah Trilogy. THE IMMORTALS OF MEHULA was a surprise bestseller, breaking into the top seller charts within a week of its launch. The Shiva Trilogy has start the fastest selling book series in the history of Indian publishing, with 1. 7 million copies in print and over Rs 40 crores in cut-rate sales. Forbes, India has class-conscious him 85 in the 2012 Celebrity 100 magnetic inclination. onwards being an author is journey was very different.\r\nAmish tripathi had consummate is MBA from IIM-Calcutta. He worked for 14 years in the monetary services industry, in companies such as quantity Chartered, DBS Bank and IDBI Federal Life Insurance, forwards kickoff his writing c areer. He never wanted to be a writer which is very hard to believe. The Banker cancelled author of popular Shiva trilogy recently win a millon dollar for her books. The Immortals of Meluha and The Secret of the Nagas, the prototypic twain novels by Tripathi, hav e been commercial successes.\r\nAmishs books have interchange a million copies in the span of twain years with a gross retail sale of Rs 22 crores. The third installment, titled The Oath of the Vayuputras, was released on 27 February 2013. With The Oath of Vayuputras selling more than 400,000 copies in time before its release, the trilogy has move a success. The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 1. 7 million copies in print and over Rs 40 crores in sales.\r\nIn the Indian market where large sales volumes of books are rare, Tripathis books have been enormously undefeated. Tripathis marketing skills and strategies have been astray credited for the success of his novels. Tripathi himself says: ââ¬Å"Itââ¬â¢s a delusion to think that a good book sells itself. I can offend you a long list of books that I think should have been bestsellers only when cryptographââ¬â¢s heard of them. My management background on with marketing experience helped me devise effective strategies for promoting my book.\r\nWeeks before The Immortals of Meluha hit the bookshops, Tripathi printed sample copies of the first chapter and persuaded bookshops and chains to give them away free to anyone who approached the cash counter, creating a buzz. It was an incomparable move and gave the book very high visibility considering that at that time, Tripathi was an unknown author. He also make presentations to big retail chains, visited smaller retailers, met local distributors and regularly sent email updates to various stakeholders.\r\nTripathi targeted social media websites for promoting his intromission novel, and made a trailer film with a background score reportedly by Taufiq Qureshi and uploaded it on YouTube. For promotion of his second book, Tripathi created video trailers and screened them at multiplexes. These trailers were of corresponding quality as movie trailers, complete with opthalmic effects. The y were released with the Shahrukh Khan starrer Ra. One. Tripathi believed that this would ââ¬Å"work as the audience that visits theatres is the selfsame(prenominal) that reads my books.\r\nThree other trailers were released on YouTube. In 2013, a music record album called Vayuputras, an original soundtrack based on The Oath of the Vayuputras, the final book of the Shiva Trilogy, was released. The album had songs by artists like Sonu Nigam, Taufiq Qureshi, Palash Sen, Bickram Ghosh amongst others working on this. This was the first time ever that an original soundtrack has been made for a book series. It was not just his writing skills but the marketing skills & techniques which made him a successful person.\r\n'
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