Discuss the role and charachteristics of e-communications in Essay

Discuss the role and charachteristics of e-communications in integrated marketing communication - Essay Example iced that the above forms are just indicative; in fact different forms of e-communications can appear within a particular market in accordance with the cultural characteristics and the general trends of the specific market. On the other hand, it should be noticed that the effectiveness of the type of e-communications chosen in each case depends on the structure of the market and the demands of the consumers as they have been identified through an appropriate marketing research. Under the above terms, e-communications can be considered as having a significant role on the development of marketing activities within a particular marketplace. In fact, e-communications should be considered as a tool for the improvement of marketing communication regarding a specific market. The evaluation of marketing communication strategies applied within a particular market belongs to marketers who have the responsibility to choose the appropriate e-communications tool taking into account that business activities worldwide should be promoted through specific marketing initiatives in order to be productive. In accordance with the above communication in marketing is an indispensable part of the marketing plan having a major importance for marketers around the world. In this context, e-communications become a valuable tool for the support of marketing initiatives worldwide (through the improvement of marketing communication as already explained above). The development of marketing plans has been a challenging task for marketers internationally. The above phenomenon should be explained primarily if taking into account the constant changes of consumer preferences and trends of the market worldwide. It is for this reason that the development of marketing communication has been considered to be a priority for marketers within the global market. More specifically, marketing communication has been proved to be the most effective method for improving the performance of marketing plans