Sketchers Advertising :: Business and Management Studies

Sketchers Advertising Advertising is used to inform people about products for sale and to encourage people to buy them. It is a way of telling people about different products that companies are selling. Things are advertised differently depending on whether they are in the newspaper, on television, on the radio or in magazines. The purpose of advertising is to encourage people to buy that particular product rather than another product. There are different forms of advertising. These are: industry and commerce, to sell goods and services and to give information about a certain product. Organizer of event, this is to promote events such as the cinema, theatre, and charity events. Political party, this is to win support on votes, to lobby government. Educational establishments. Which are to advertise colleges and universities. There are also other forms of advertising such as: charity, media, government and private individual. There are also many pros and cons of advertising. The pros are that the advertisements bring the prices down because it encourages competition and increases sales. It gives people information about goods and services. The cons are that it persuades people to spend money on things they don’t really want or need, and they interrupt television programmes, and fill up page after page of magazines. I have looked at the ‘sketchers’ footwear advertisement that I found in a J-17 magazine. The ‘Sketchers’ advertisement is on a plain blue background and takes up a whole double page spread. They have used Britney Spears to advertise the footwear so that people are encouraged to buy them because they think that Britney wears them and they want to be like her. On the first half of the advert there are two pictures of Britney Spears, the ‘Sketchers’ logo, the website address and the words ‘Sketchers USA Footwear’. The website was put on the advert to make people go onto the site and look at more of their shoes. They include these pictures of Britney spears to make the trainers more appealing to the audience to make people try and buy their shoes. On the other half of the advertisement there are two more pictures of Britney Spears. The product is ‘Sketchers’ footwear, the brand name and company is ‘Sketchers’ and there is no slogan. The logo is the letter ‘S’ in a oval shape. The outline of the logo is white, the inside is red and the letter ‘S’ is white. The target audience is teenage girls and women up to the age of about thirty, possibly a bit older. The purpose of this advert is to encourage people to choose their product of