Enterprise & Social Responsibility Essay Example | Topics and Well Written Essays - 1750 words

Enterprise & Social Responsibility - Essay Example Tobacco is an example of a trade goods, like that of foodstuffs in economic terms whereby, price is set according to crop yields which normally depends on local weather conditions. There are several considerations for tobacco business and it include the value of species grown for tobacco production, the overall quantity on the market, the health of the plants, the area or locale where plant was grown, the product quality and many other. These factors are dealt properly by tobacco manufacturers like the Altria Group of companies. The parent company (Altria Group Inc., 2009) of the famous Philip Morris USA, John Middleton, Smokeless Tobacco Company, Ste. Michelle Wine Estates and Philip Morris Capital Corporation is the Altria Group. Among the companies of Altria, Philip Morris USA is known as the largest tobacco company in US, with exactly half of the total U.S. cigarette market. Moreover, the leading producer as well as marketer of smokeless, moist tobacco is the U.S. Smokeless Tobacco Company while John Middleton is still the leading manufacturing business of large machine-made cigars. It is Althrias pride that Ste. Michelle Wine Estates belong to the top 10 premium wine producers in the United States. Altria Groups tobacco companies is proud to have created successful and popular brand names like Marlboro, Skoal, Copenhagen, and Black & Mild. The expansion of Altria Groups tobacco companies tobacco products is driven by constant innovation. The Altria Group operating companies believe that in their business, listening to and conversing with people regarding the issues and concerns surrounding their products as well as their businesses is essential. Thus, the employees meet with growers, suppliers, retailers, and adult consumers on a regularly basis. They ensure that there is interaction with investors, elected officials, community