sponsorship management Essay -- essays research papers

SPONSORSHIP MANAGEMENTPRESENTED BYJULIUS TABLE OF CONTENT1.What is Sponsorship?2. What is counsel?3.What are the Managements Functions?4.What is Sponsorship Management?5.K straightway the Game understand what sponsorships can do and cannot do6.The lovingness Connection7.How does sponsorship really enhance instigator classing?8.Understand supplement9.Measurement10.Case StudyWhat is sponsorship?As a marketer, why wouldnt you use sponsorship? What better medium is in that respect? With sponsorship, you already have a loyal, passionate consumer following of whatever that sponsorship is, whether its music or football or sailing-you already have a connection with the consumer. So if the caramel that has the passion for or sothing is the same person that is your customer, why would you not borrow some of that equity and use that as the essence of an idea around which to build your communication Chris Weil, Momentum WorldwideSponsorship is a multi-faceted strategic brand grammatica l construction and marketing tool, which allows a company or brand to associate with a relevant marketing asset (e.g. sport event, social cause, issues or passion), and leverage that association for the mutual benefit of all stakeholders.Sponsorship is a heaven direct opportunity that allows consumer to experience the brand. Sponsorship embraces the consumers while advertising wave at them.If there is any brand building effort that provides a sustain equal rivalrous advantage, it is sponsorship.The value of sponsorship is being enhanced rapidly and key events and organisations are able to choose from a wide range of potential sponsors and attract racy rights fees. Prime factors in the rise of sponsorship fees are the globalisation of communications, new engineering science of cable and satellite broadcasting, the internet and digital communications and the growing aspirations of societies for unemployed and information. Sponsorship is changing too, and it now figures as part of mainstream marketing. For example, sports sponsorship is increasingly referred too now as sp... ...Match day tickets to staffGlobal newsletter statistical distribution with promo activitiesGuinness Rugby World shape AmbassadorsEx-players to serve as World Cup ambassadorsUsed at trade events, staff events, etcWebsiteGuinness created websiteElements of broadcast could be downloaded as screen saversAverage visit to website lasted 9 minutesResultsIncreased aspiration in priority markets (GB=17%, Fr=37%, Australia=20%, SA=24%)94% prompted awareness in GB, post activityGuinness was the most paramount sponsor of the GamesPositive results in reinforcing brand essence, injecting energy, promoting newsworthiness and co temporizing the brandConclusionPrinciples must be applied consistently over clippingMessage must be consistent with brand essenceMeasure, dance step, measure