Aquarius Case Analysis Essay

1) Analyze Aquarius in terms of the five contextual vari competents * Goals Aquarius has realize a huge problem in regards to the rapid turnover of their major describes. An dominance reorganization would be a pragmatic goal in changing their militant techniques. This reorganization might be equal to set them apart from the other agencies by reducing their response time and transport magnitude the communication between the diametrical departments to encouragement efficiency. * Culture In my opinion I believe that Aquarius has a very low-pitched and undefined organizational culture. It sees like the employees are all looking out for themselves and arduous to get ahead of everyone else. These values although extemporary provide the glue to having everyone on the corresponding page and are absolutely congenital in providing clients with top of the line work. * sizing Since Aquarius is a mid-sized firm with various(a) specialists on the professional staff of the operatio ns and marketing divisions I would say they have anywhere from 1000-1500 employees. With this many employees it is critical to have trenchant communication between the different departments. This would in turn increase flexibility in this unpredictable environs.* Environment Changes in the environment is the main reason why the potency is considering the need for reorganization. It is typical for advertising agencies to come upon/lose clients quickly, this is why is it so native to have everyone in the organization effectively communicating with individually other in order to satisfy their clients and reduce turnover. * engineering science Aquarius has a number of different specialists on their team that work together in assisting their clients, but on that point is always live for improvement in regards to better communication. It would seem to me that Aquarius would have a number of different programs and internet sites to assist them achieving their work.2) A in the altogether organizational grammatical construction that takes into consideration the contextual variables in the case and the information flows is the divisional structure. This structure is suited to fast change in an runny environment and provides lavishly product or service visibility. A major problem that occurs in Aquarius is that each client account is coordinated by an account administrator who acts as a liaison between the client and various specialists. Unfortunately this isnt followed because sometimes the account executives dont even jockey what is going on until a week later.The divisional structure leads to customer bliss because product responsibility and contact points are free. This in turn involves high coordination crosswise functions which will make everyone check with the executive first to get approval forrader contacting the client. Coordination across functions will allow their services to adapt to the requirements of the individual clients and perfo rm beyond their expectations. This structure would allow Aquarius to achieve their goals spot increasing their organizational culture as a whole and being able to adapt more quickly to this unstable environment.3) Would a hyaloplasm structure be feasible for Aquarius? I my opinion I believe that a balanced matrix structure would be hard to impose and maintain. This is due to the fact that account executives as one side of the authority structure would often dominate over the specialists. In order for the account executive to do their job correctly they need everyone on their side and in coordination to run cardinal information by them first.Perhaps a better alternative would be a product matrix where the executives have primeval authority and the specialists assign technical personalised to the projects and provide advisory expertise as needed. With dual authority I go through that it would be frustrating and confusing for everyone, there needs to be a clear contact points. T here would always be a need for frequent meetings to dethaw any conflicts between the different authorities, it would hardly just require to great of an grounds to maintain the power balance.